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ART DIRECTION, CAMPAIGN 

Coach X Disney

VIDEO BRANDING

Coach Accessorize It

360 CAMPAIGN

Coach Black Friday
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DIGITAL TAKE OVER

Coach X Keith Haring

AWARD-WINNING CREATIVE DIRECTOR CRAFTING BRAND EXPERIENCES THAT
DRIVE ENGAGEMENT.

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PRINT CATALOG

Ralph Lauren
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BRANDING, ILLUSTRATION

Caulfield Parcel
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PRINT & DIGITAL

Photo Art Direction
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DIGITAL

Ralph Lauren Holiday
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DIGITAL

Ralph Lauren Summer

AIGA Award winner and Parsons graduate with 16 years of experience in art and creative direction.

My approach involves leading holistic campaigns and crafting strategies across digital, print, and social media. Adept at visual storytelling, I design high-volume collateral with unique and distinctive concepts. With expertise in Adobe Creative Suite Adobe Creative Suite (Photoshop, Illustrator, InDesign), as well as XD, Figma, and SketchI focus on creating engaging visual content and delivering impactful results.

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 © 2025 HEATHER CALUGARU

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