ART DIRECTION, CAMPAIGN

Coach X Disney

Graffiti. 3D. Warhol. Three worlds built from a single Disney brief — see how the expected became something fashion-forward and bold.

It starts with the story
a brand needs to tell — then every typeface, image, and channel serves that idea. The result isn't just
beautiful. It's creative
that performs.

"

STORY-LED CREATIVE, BLENDING CHARACTERS, & PRODUCTS

Coach Accessorize It

ONE BAG. FIVE STORIES.

BRANDING, ILLUSTRATION

Caulfield Parcel

An AIGA award-winning brand built on illustration first — before a single wordmark was considered.

THE ORIGIN

Integrated campaigns
that feel seamless because every detail was designed that way.

"

VISUAL STORYTELLING

LOFT Video & Motion

WATCH THE WORK

AIGA Award–winning Parsons graduate and creative director with 15+ years building visual identities, directing campaigns, and designing across print, packaging, digital, and physical brand touchpoints for globally recognized brands.

I create design systems that work at every scale — from a full campaign to the detail of a single printed piece. With expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and XD, I bring a maker's precision and a storyteller's instinct to every project.

Let's connect!